Glatz Group LLC

Building a Physician-Led Digital Marketing System for a South Texas ENT Practice

Role: Creative Lead & Digital Marketing
Client: Glatz Group LLC
Scope: Website support, social media management, medical content strategy, Google Ads, Google Business Profile updates, review response support, lead tracking, reporting, creative production, and brand consistency

The Opportunity

Glatz Group is an established ENT practice serving the Rio Grande Valley with specialized care across ear, nose, throat, sinus, allergy, hearing, and sleep-related conditions.

The clinic already had strong local recognition and inbound demand, but needed a clearer, more consistent digital presence that could make complex medical topics easier for patients to understand. The goal was to strengthen the brand online, improve patient education, support high-intent search traffic, and create a more organized system for content, ads, reviews, and lead visibility.

Our Approach

• Medical Content Made Simple: Developed short, educational content around ENT topics like allergies, sinus issues, post-nasal drip, sleep apnea, Inspire therapy, ear health, and breathing-related concerns.

• Physician-Led Branding: Built content around Dr. Glatz as the trusted expert while keeping the tone approachable, clear, and patient-friendly.

• Social Media System: Managed ongoing social content across Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts, and Google Business Profile with a mix of static posts, short-form videos, educational graphics, and platform-specific captions.

• Google Ads & Search Strategy: Supported Google Search campaigns focused on high-intent local searches for ENT care, sleep apnea treatment, Inspire therapy, sinus care, and related services.

• Google Business Profile Optimization: Created regular GBP updates to keep the practice active in local search and improve visibility for patients searching nearby.

• Review Response Support: Helped shape warm, professional review responses that protected the clinic’s reputation while staying appropriate for a healthcare setting.

• Website & Lead Tracking Support: Helped organize website access, improve patient-facing content flow, and track incoming form submissions, symptom-check entries, phone activity, and campaign-related leads.

• Creative Direction: Built a consistent healthcare visual system using soft, clean, educational graphics that made ENT topics feel less clinical and easier to understand.

Tools: DJI Drone, Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), Meta Social, Canva

The Result

✅ Created a more consistent and professional digital presence for Glatz Group across major patient-facing platforms

🎥 Produced short-form educational video concepts and social content that positioned Dr. Glatz as a trusted local ENT expert

📢 Supported high-intent digital campaigns focused on sleep apnea, Inspire therapy, sinus care, allergies, and ENT-related searches

📍 Strengthened local visibility through Google Business Profile posts, service-focused content, and reputation support

📊 Helped organize lead tracking across website contact forms, symptom-check submissions, phone calls, and ad-driven inquiries

🤝 Became an ongoing creative and digital partner for Glatz Group’s healthcare marketing, content, advertising, reporting, and patient-education efforts